CREATIVE
MARKETING
SPECIALIST
build your brand and
grow your influence.
Creative Marketing is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers.
Companies market all types of goods and services, including jewellery, cookware,
nutritionals, cosmetics, housewares, energy and insurance, and much more.
The consultants work on their own, but affiliate with a company that uses the channel, retaining the freedom to run a business on their own terms. Consultants forge strong personal relationships with prospective customers, primarily through online, face-to-face discussions, demonstrations and sampling actions.
In this age of online social networking, Creative Marketing is a go-to market strategy that, for many companies and product lines, may be more effective than traditional advertising or securing premium shelf space due to its powerful word of mouth advertising strategy and the potential geometric compounded growth it offers.
The hybrid combination of Direct selling and Creative Marketing is unique among retail channels because of the way in which products and services are marketed to customers.
Instead of relying on traditional retail outlets or online marketplaces, direct selling companies maintain a salesforce of millions of independent workers that added $111.4 billion to the U.S. economy in 2022.
Real estate, insurance, travel and technology companies and well-known brands also rely on independent workers to deliver products and services to consumers.
Independent consultants earn commissions on sales but work for themselves. They set their own hours, create their own marketing plans, determine whether to build a sales team and how to mentor those within it and how to serve their customers.
Exceedingly attractive to Millennials who’ve disrupted the Industry by using advancements in technology and
marketing through their social media accounts, (on their
smart phones and on the go) appreciate there’s no glass
ceiling, no age or gender bias and neither are you tethered to a specific time zone, town, city or place of work and have joined millions of independent consultants see those advantages and are working for themselves, too.
The most obvious is the chance to build and grow their own business and run it how they see fit and on their terms.
In 2007, I recognised those advantages and joined
the ranks of Direct Sellers by registering with a hybrid
Company who specialised in Vegan Beauty, Skincare,
Sports & Wellness Products.
My business launched simultaneously as the great
economic down-turn of the same year got up to full
steam, but, with my focussed vision, the development
of leadership skills coupled with a sustained hard work
ethic a group aim can bring, I created a new life for myself.
By laying the foundations and supporting others in their
quest for their own personal aims, I helped many of them achieve theirs too.
Focusing on personal development, advocating for others and helping them get what they want, I’ve ultimately got what I want (by default), and that lesson has produced the outstanding and dynamic award-winning Global organisation I have today.
In a woman dominated industry,
my success paved the way for
equality and diversity.
As the first openly gay man to reach the highest level of achievement in my company—also the first in the Company’s International Markets—I developed a structured presentation approach. Alongside a focused group mindset that supported others' goals, this allowed for success to follow in my footsteps, enabling others to thrive using my “blueprint to build.” My accomplishments, while not typical, have sustained and grown my business for nearly two decades, driven by some of the greatest leaders and most significant organizations originating from the UK.
With $500m+ in accumulated retail sales, I'm one of the most successful Creative Marketers in the World.
I specialise in coaching and supporting Creative Marketing Leaders across the Globe to achieve their full
potential.
