CREATIVE
MARKETING
build your brand and
grow your influence.
Creative Marketing is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers.
Companies market all types of goods and services, including jewellery, cookware,
nutritionals, cosmetics, housewares, energy and insurance, and much more.
The consultants work on their own, but affiliate with a company that uses the channel, retaining the freedom to run a business on their own terms. Consultants forge strong personal relationships with prospective customers, primarily through online, face-to-face discussions, demonstrations and sampling actions.
In this age of online social networking, Creative Marketing is a go-to market strategy that, for many companies and product lines, may be more effective than traditional advertising or securing premium shelf space due to its powerful word of mouth advertising strategy and the potential geometric compounded growth it offers.
The hybrid combination of Direct selling and Creative Marketing is unique among retail channels because of the way in which products and services are marketed to customers.
Instead of relying on traditional retail outlets or online marketplaces, direct selling companies maintain a salesforce of millions of independent workers that added $111.4 billion to the U.S. economy in 2022.
Real estate, insurance, travel and technology companies and well-known brands also rely on independent workers to deliver products and services to consumers.
Independent consultants earn commissions on sales but work for themselves. They set their own hours, create their own marketing plans, determine whether to build a sales team and how to mentor those within it and how to serve their customers.
Exceedingly attractive to Millennials who’ve disrupted the Industry by using advancements in technology and
marketing through their social media accounts, (on their
smart phones and on the go) appreciate there’s no glass
ceiling, no age or gender bias and neither are you tethered to a specific time zone, town, city or place of work and have joined millions of independent consultants see those advantages and are working for themselves, too.
The most obvious is the chance to build and grow their own business and run it how they see fit and on their terms.
In 2007, I entered the direct selling industry by partnering with a hybrid company specializing in vegan beauty, skincare, sports, and wellness—launching my business as the global economic downturn took hold.
Through disciplined leadership development, a structured presentation framework, and a collective, goal-driven mindset, I built a sustainable business where others could replicate success using my proven “blueprint to build.”
As the first openly gay man to reach the highest level of achievement in my company—and the first to do so internationally—I focused on empowering others to achieve their own ambitions.
That philosophy of personal development, advocacy, and shared success has resulted in an award-winning global organization generating over $500 million in accumulated retail sales, positioning me among the world’s most successful creative marketers.
Today, I specialize in coaching and supporting creative marketing leaders worldwide to reach their full potential.
In a woman dominated industry,
my success paved the way for
equality and diversity.
